just $2 in capital, could build a business empire worth $213 million.....................

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Seven ordinary women who had no background in #business, no significant educational qualification, and with just $2 in capital, could build a business empire worth $213 million spread across 69 branches and employing more than 42,000 people.


Primary goal of their business wouldn’t be to make money but to empower women from the smallest houses of the country and provide them with the livelihood to nurture their families.


So instead of hiring women, they started to give out ownership to every woman who joined their business and called them #Lijjat Ben (Lijjat sister) rather than employees.


This concept is called “collective #ownership,” wherein every employee owns a small part of the company. And, every single person shares the profits and losses in the organization.

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