How Kumar Mangalam Birla started up.....................................

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From taking over as a chairman at the age of 28 to making the Aditya Birla Group, third largest in India, here’s how Kumar Mangalam Birla started up.

After the death of his father Aditya Vikram Birla, Kumar took over. In his words, he said, “his death left me with no choice but to grow up fast”.

In 1995, under his #leadership, he managed to grow Aditya Birla Group from $2 bn to $46.3 bn!!

• But how did he do all of this at such a young age?

Veterans admire him for his composed nature. For ex, on the same day of the funeral, Kumar wanted to meet the CFO of Grasim to set the stage right. And on the same night of his father's funeral, he wrote a #motivating page and a half to the key executives at Birla.

The very next day of the funeral, Kumar held a meeting with all the directors of their group companies. He was set in his mind to take up this new role of a 'chairman'.

It was a tough #challenge for Kumar to convince their top executives, twice his age, on his ability to scale up the group's businesses.

• So how did he create a mark?

~ Being the only son, he used all the money that his father (who headed the then $1.6 bn group), left to make strategic 'acquisitions' which positioned him above anyone else!

In 20 years, he made 40 #acquisitions in India as well as globally. Some of the notable ones being,

1. His first high-profile acquisition was in 2003 when he bought a majority stake in L&T’s cement unit and renamed it UltraTech Cement only to become India’s largest cement maker.

2. Birla and AT&T jointly started a telecom venture in 1996 only to call it off as most telecom players were making losses. But Kumar took a call & in 2006, bought out his partners & started Idea Cellular Ltd.

3. Acquired Novelis in 2007 for $6 bn (second-largest acquisition made by an Indian company at that time).

Handling a tragic succession, he took bold steps & is today the 10th richest Indian. Unlike his father, he believed in efficiency over loyalty. Do you think this formula holds good always?

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